Case Study · 2017 – 2025
Dustopper
Building a brand from zero to the national retail shelf — identity, product design, photography, video and every campaign in between.
One creative lead behind a shop-dust product sold at The Home Depot, Amazon and Walmart, going head-to-head with Oneida’s Dust Deputy and the biggest names in tools.
The Role
Creative Director
- Built the complete brand system from zero — identity, brand guidelines, packaging, photography, video and campaign creative — for a product sold at The Home Depot, Amazon and Walmart.
- Delivered performance-driven e-commerce creative competing head-to-head with Oneida’s Dust Deputy, RIDGID, DeWalt, Milwaukee and Craftsman at national retail shelf and on marketplace listings.
- Created, facilitated and managed social content that went viral — multiple posts with millions of views — growing Instagram to 10.8K followers and Facebook to about 1,000.
- Changed how the category markets itself: our biggest competitor, Oneida’s Dust Deputy, had to match our marketing and social approach.
- Directed outside photographers, contractors and production vendors while personally executing the majority of design output.
- Balanced creative ambition against business objectives on every launch, campaign and redesign.
Brand
Identity
A mark built around the cyclone at the heart of the product, carried through the website, packaging, merch and every post.
CAD &
Product Redesign
Redesigned the separator in CAD into the low-profile Dustopper PRO, with an easy-to-install gasket for an air-tight, universal bucket fit — then explained the whole system in one clear diagram.
Photography &
Packaging
Studio product shots, on-location jobsite photography and retail packaging — directed and shot to sell the product in a single glance on the shelf or the scroll.
Retail &
E-Commerce
Launch, promo and marketplace creative for Amazon Prime events, The Home Depot and the brand’s own store — built to win clicks next to the biggest names in the aisle.
Video
Product demos, how-tos and social spots — planned, shot and edited to show the product working in real shops.
Social &
Community
Created, facilitated and managed always-on social — giveaways, seasonal moments, influencer programs and a charity bundle for Shiloh Detroit — including multiple posts that went viral with millions of views.
Our biggest competitor, Oneida’s Dust Deputy, had to start matching how we marketed and showed up on social.
- 10.8KInstagram followers
- ~1KFacebook followers
- MillionsOf views on viral posts
In the shop
Your product next
Let’s build
your brand.
From the first sketch in CAD to the last frame of the launch video — one partner for the whole story.